Prateek
Gupta

About me

As a seasoned developer marketing leader and community builder with over a decade of experience in technology startups across Silicon Valley and London, I bring a deep belief in the transformative power of high-quality content, robust product-led marketing, and precise messaging. My journey has been shaped by a commitment to fostering connections and driving innovation within tech communities, leveraging strategic communication to propel products and brands to new heights. I'm passionate about creating impactful narratives and building ecosystems that thrive on collaboration and shared growth.

Work Experience

1. HEAD OF DEVELOPER MARKETING

Vaticle Inc. / Dec 2022 - Apr 2023

By enhancing our content strategy, I managed to increase our blog post output from 2 per month to 10. Additionally, I played a crucial role in expanding our Slack community, growing its membership from 8,000 to 12,000. I also led the branding efforts and developed the go-to-market messaging and strategy for TypeDB.com, significantly strengthening its position in the market.

3. HEAD OF DEVELOPER CONTENT & PRODUCT MARKETING

Consulting - QuestDB, Fossa, Ankr, Near.org / Oct 2019 - May 2022

I spearheaded marketing at Hack-VC.com's portfolio companies, establishing a content strategy, revamping websites for enterprise clients, and enhancing product marketing. I created over 100 tutorials, initiated a community newsletter and webinar series, and applied SEO best practices to increase organic traffic. Additionally, I crafted branding and messaging for product pages and focused on developer marketing campaigns to strengthen our market position.

5. DIRECTOR OF DEVELOPER CONTENT

Pluralsight.com / Jun 2015 - May 2018

I spearheaded the development of Pluralsight.com/guides, driving it from its inception through to launch and scaling it to 1 million page views, with 80% of traffic coming organically. I led a global team of technical authors to produce over 200 high-quality tutorials for developers. Additionally, I crafted boardroom presentations and sales documentation to support our growth and outreach efforts.

2. HEAD OF DEVELOPER MARKETING

MinIO.com / May 2022 - Dec 2022

Over a six-month span, I produced more than 40 videos for our YouTube channel @MinIO, increased blog post frequency from 4 to 18 per month, expanded our Slack community by 6,000 members, reaching 22k, and led partner marketing and PR efforts for our achievement of 1 billion Docker pulls.

4. DIRECTOR OF DEVELOPER CONTENT

Pusher.com / Jun 2018 - Oct 2019

I boosted our organic views from 72k to 500k per month, collaborated with community authors to produce over 200 technical tutorials, and achieved 6k organic signups monthly through this content. Our organic content contributed to 40% of customer acquisitions. Additionally, I led the launch of 2 products, including their go-to-market strategies, demos, and sales documentation, further establishing our brand's market presence.

6. HEAD OF OPERATIONS

Airpair.com / Mar 2014 - Jun 2015

I oversaw the daily operations of a developer-on-demand marketplace, leading to the hiring of over 10 full-time employees. I successfully increased the monthly recurring revenue (MRR) from $5k to $50k and built and managed a global community of 2,000 developers. Additionally, I was in charge of field marketing, representing the marketplace at various industry meetups and conferences.

My Skills

DEVELOPER MARKETING

Developer marketing is a specialized form of marketing aimed at engaging and influencing the developer community. It involves strategies and tactics tailored to resonate with developers, focusing on creating and distributing technical content, tools, and resources that assist in solving developers' challenges.

CONTENT PRODUCTION

Developer content production involves creating materials specifically designed to engage and inform software developers. This can include technical documentation, tutorials, code samples, API guides, and blog posts that cover new technologies, best practices, and industry trends.

SOCIAL MEDIA STRATEGY

A social media strategy for software developers involves leveraging social platforms to share content, engage with the community, and promote tools or services relevant to developers. This strategy focuses on platforms where developers are active, such as Twitter, Reddit, LinkedIn, HackerNews and GitHub.

COMMUNITY BUILDING

Community building for software developers focuses on creating and nurturing a space where developers can share knowledge, collaborate on projects, and support each other's growth. This involves organizing online forums, social media groups, or in-person meetups and conferences where members can discuss coding challenges, explore new technologies, and share their experiences.

Awards & Achievements

2020 - 2022 Airport Commissioner, San Jose International Airport, San Jose CA

2015 Mentor @ MIT Entrepreneurship Competition

2014 Winner @ MIT Entrepreneurship Competition

2016 - 2022 Board of Directors, StartupBus.com

2015, 2018, 2021 Winning Mentor @ StartupBus NY, San Francisco, Tampa

Winner of TechCrunch Disrupt NYC 2013 - Click Here

Winner of DEMO Conference 2012 - Click Here

Education

ENTREPRENEURSHIP BOOTCAMP

Massachusetts Institute of Technology / 2014

I had the pleasure to study at the best universities in the world. Continuous learning and improvement is my main drive.

ELECTRICAL ENGINEERING BS

San Jose State University / 2008 - 2011 (Dropped-out)

"Prateek knows his stuff. During our time working together, he provided the best Marketing practices, helped hire the team and created an atmosphere that was conducive to getting the job done. He broke records in his role as a Director of Developer Marketing during our time working together at Pusher. I wouldn't hesitate to work with him again; he is a valuable asset to any team."

Pusher.com, Robert Hemenway